Analytics tells you how your promotion is doing. Customers tells you who you already have. Analytics shows no money at all. Customers shows a lifetime figure per shop, which is not a balance. Both are easy to misread if you assume the two figures should line up.
The date picker opens on Today. The presets are Today, Yesterday, Last 7 days, Last 30 days and This year, plus a custom range with a start and end date and an Apply button.
Next to the date picker, Select applications narrows both figures to the apps you choose. Leave it empty to see everything. This is the fastest way to tell which app your audience actually reacts to.
Clicks counts how many times your links were opened in the range. Customers counts install records in the same range, one per shop and per app, so a shop that installs two of your apps counts twice. They are different events, so they will not match. An install that is later uninstalled leaves the figure as well, including for ranges in the past, so a month you already looked at can read lower next time.
The list shows Customer ID, which is the shop domain, and Total Earnings for that shop. Click a row to expand it into App, Installation Date, Status, Subscription and Price. Status is installed or uninstalled. A plan shown as free means there is no active subscription for that app right now, whether the shop never paid or a paid plan was cancelled or paused.
A referral missing from the list? See How a customer gets credited to you.
Wondering which of these rows lift your rate? See What counts as an active referral.
Use the search box and the items per page control when the list grows.
Stuck on any of this? Write to us at [email protected] and we will sort it out with you.
